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Why Salons and Spas Are Switching to Wet Towels - New Hygiene Standard

September 13, 2025 by Dharam Vir Singh

Why Salons and Spas Are Switching to Wet Towels - New Hygiene Standard

Clean Comfort Matters More Than Ever

Whether it’s a haircut, facial, or massage, one thing every client expects from their salon or spa visit is freshness and hygiene.
 While technique and ambience create the experience, cleanliness defines the trust.

That’s why more salons and wellness centres across Australia are choosing pre-moistened, disposable wet towels — like SoFresh Wet Towels — as part of their hygiene routine.

They’re not just convenient; they’re a smarter, more sanitary alternative to traditional reusable cloth towels.

 

 

The Challenge with Reusable Towels

Conventional salon and spa towels are washed and reused multiple times a day.
 But even with regular laundering, reusable towels can accumulate:

  •  Residue from hair products or oils

  •  Bacteria and fungi from skin contact

  •  Chemical traces from detergents or disinfectants

According to hygiene standards for personal services (as outlined by Australian state health departments), towels that come into contact with skin or body fluids must be properly sanitised between uses.
 Yet, in busy environments, maintaining that consistency isn’t always easy — especially when load turnover and drying times are tight.

 

 

The Rise of Disposable Wet Towels

Disposable wet towels are now becoming a standard hygiene upgrade across professional salons and spas.
 They provide the cleanliness of a freshly laundered towel — without the laundry.

Benefits include:

  • One-time use = zero cross-contamination

  • Time savings — no washing, drying, or folding

  • Consistent freshness with every client

  • Waste reduction when using biodegradable options

And with SoFresh Wet Towels, salons no longer have to choose between convenience and sustainability.

 

 

Why SoFresh Wet Towels Work in Salons and Spas

Hygienic by Design

Each SoFresh Salons & Spas Wet Towel is individually sealed and ready for single use.
 They’re infused with a gentle, pH-balanced cleansing solution that’s dermatologically tested and suitable for all skin types — including sensitive skin often exposed to waxing, shaving, or exfoliation treatments.

Because every towel is opened fresh, there’s no risk of residue or bacterial carryover between clients.

 

 

Soft, Durable, and Gentle on Skin

Made from plant-based fibres, SoFresh Wet Towels are strong enough for professional use but soft enough for delicate facial or body applications.
 They won’t tear easily, even when used warm or cool.

Many salons use them to:

  • Refresh the client’s face or neck before and after treatments

  • Remove excess product (like facial masks or oils)

  • Wipe hands, tools, or surfaces during service

  • Offer clients a cooling wipe after a spa or steam treatment

 

 

How Salons Are Using SoFresh Towels

Across Australia, SoFresh Wet Towels are now being used in:

  •  Hair salons — for neck and face wipes after cuts and colouring


  •  Beauty salons — for facial cleansing before treatments

  •  Massage and spa centres — for post-treatment refreshment

  •  Nail and lash studios — for quick hand and tool hygiene



They fit neatly into existing workflows and offer a quick, disposable hygiene step that clients appreciate.

 

 

The Clean Future of Beauty

The shift towards disposable wet towels in professional salons isn’t just a trend — it’s the new hygiene standard.
 Clients expect it, and health regulations increasingly encourage it.

SoFresh makes it easy to stay compliant, professional, and sustainable

 

 

Stay Fresh with SoFresh — the professional choice for clean, confident, and eco-conscious care.

 

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